The Winter Olympics...

NBC paid tons of money for its exclusive rights to broadcast the 2010 Winter Olympic Games from Vancouver, so who could blame that network for promoting them as vigorously as it is? In fact, since the opening ceremonies last Friday night, it's been mostly Olympics most of the time on all of NBC's affiliates and cable channels, including the Weather Channel.
The later has stationed one of its most popular daytime personalities, Stephanie Abrams, in Vancouver. She's there, along with the Today show's Al Roker, Matt Lauer, Meredith Vieira, and Ann Curry (among others) to cover the games. Even NBC Nightly News anchor Brian Williams has been temporarily transplanted from his Manhattan studio to Vancouver to bring us the evening news, with Olympic coverage typically woven into nearly half of it.
Despite all of this wide coverage, however, I doubt that a whole lot of Americans (or at least in amounts that NBC was hoping for) are tuned in. I'm not watching the Winter Olympics myself, and I don't personally know who anyone else who is watching. I suspect that many Americans are like I am – they just casually follow the events, checking the results and medal counts in the newspaper every morning.
Why?
Because the Winter Olympics are boring. Sorry, but other than hockey, I just don't consider most of that stuff to be spectator sports. There're just unwatchable to me. I doubt that I'm the only one who has such difficulty sitting still to take in this stuff. And I bet most Americans can't even identify some of those sports. Curling? (Is that something they do with their hair?) Luge? Skeleton? (In the their closets?) Short Track? Nordic Combined? Moguls? I thought moguls were people who make tons of money in some kind of business like the movie industry.
Americans love their football, basketball, baseball, auto racing, hockey, golf, and (to a lesser extent) tennis. Those are their core sports, and it's difficult for other things to break through and capture their collective imagination. Now, granted, youngsters in America also like soccer. However, once they hit puberty, most of them become disenchanted with a game whose average final score is 1-0. Besides, soccer just seems so … so … so foreign. I think that may be the root problem with most of the Winter Olympic sports.
Terry Mitchell is a software engineer, freelance writer, amateur political analyst, and blogger from Virginia, USA. He posts at least one article a day to his blog - http://commenterry.blogs.com - on subjects such as current events, politics, technology, society and culture, religion, health and well-being, self improvement, personal finance, trivia, and sports. Terry is also the owner and operator of a website that is dedicated to allowing U.S. citizens to find all types of insurance at reasonable prices.
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